Digital Magazines are increasingly becoming popular. In this age of ‘technology’ moulded, fast paced lives, like everything else people’s reading styles and patterns have come under stress. The Tab and Smart Phones almost created an alternative world, where everything can be accessed instantly, at a few clicks. Life has become ultra slim, the good old charm of carrying a magazine when go out has become fast vanishing. It doesn’t mean that people’s thirst for knowledge and learning has diminished, but their means of reading only has changed over the years. Besides, fast universalizing mobile and tabs offer a great chance to publishers to reach, such sections of society, which hitherto unimaginable even. Hence, there is a huge demand for Digital Magazines.
Publishing Magazines online has become easy, thanks again to technology. There are quite a few software and apps to create digital magazine. It is easy and convenient, doesn’t require as much time and efforts as a printed magazine takes. It’s also cost effective. The print ready PDF files, which are however, need to prepare for regular publications can be converted into interactive and exiting online magazines. Technology provides great deal of scope to incorporate quite a few features to make reading a real pleasure. Replicating the ease of access of print magazine is not easy at all, but by incorporating various other features online reading could be made a better and personal experience. The reach potential the online magazines offer and subsequent revenue it could garner are the other major reasons for going digital.